November 19, 2017

The Superpower of “Activities” vs. the Evil of “Assessments” A.K.A Tests without the “T” Word

Children will tell you the problems and their brilliant solutions if you bother to survey and really listen to them. You actually have an advantage of finding the truth as they have fewer filters on their mouth. All good marketing technology has you locate your exact public, survey them for what they need and want, then package the material in such a way that it fits their needs. Marketing technology works for all fields, including Education. How to package and label (title) any action in Education is as important as the packaging and labeling a product in the business world.

The virtual K12 curriculum has made a key marketing and learning process blunder. This blunder is actually preventing full application-based learning.

This same mistake could be made in any school setting, by any educator, thus this article.

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